Plant-based products for familiar meal occasions and formats.
Segment 04 · Barcelona 2027
Vegan and Plant-Based
Plant-based innovation spanning familiar staples, alternatives and new concepts.
Vegan and Plant-BasedPlant-based products for evolving consumer demand
About this segment
A category with clear commercial relevance.
Plant-based has expanded from direct substitution into a broad category of products, occasions and new consumer choices.
Buyers are now evaluating plant-based ranges across taste, nutrition, format, convenience and price: not simply whether a product replaces an animal-based equivalent. This opens space for both familiar alternatives and genuinely new plant-led concepts.
The Vegan and Plant-Based segment gives buyers a focused view of market-ready products across multiple categories, with direct access to the producers and brands developing them.
For professional visitors
Why visit Vegan and Plant-Based?
Compare established alternatives with the next wave of plant-led products and formats.
Discover concepts for retail and foodservice, understand how brands are positioning their products and identify suppliers that can support changing consumer demand across Europe.
Visit Barcelona 2027Segment covers
Products and solutions across the category.
The segment is designed to bring closely related product groups together so buyers can source efficiently and exhibitors can be discovered in the right commercial context.
Plant-led drinks, yogurts, desserts, cheeses and related concepts.
Products using legumes, grains, seeds and other plant proteins.
Convenient plant-based meal concepts for retail and foodservice.
Savory and sweet snack products with fully vegan positioning.
Plant-based bakery, desserts and confectionery concepts.
Beverages built around oats, nuts, seeds and other plant sources.
Products moving beyond substitution into distinctive plant-led propositions.
Who you will meet
Exhibitor and visitor profiles.
Exhibitor Profile
- Vegan and plant-based finished-food brands
- Meat and dairy alternative producers
- Plant-protein product manufacturers
- Ready-meal, snack and bakery companies
- Foodservice-focused plant-based suppliers
- Private-label and international market-entry partners
Visitor Profile
- Retail buyers and plant-based category managers
- Importers, distributors and wholesalers
- Supermarket and specialty-store teams
- Foodservice procurement professionals
- Chefs, caterers and hospitality operators
- Nutrition and innovation professionals
Exhibit in Barcelona
Put your products in the right category conversation.
Position your plant-based products in front of buyers who are actively developing vegan and plant-led assortments across retail and foodservice.
Exhibit NowGive buyers a clear view of your products, positioning and commercial potential.
Build direct conversations with buyers, distributors, importers and industry professionals.
Use Barcelona as a meeting point for new retail, foodservice and distribution opportunities.
Five connected areas