What challenges are you facing to achieve your aim of reducing global consumption of animals by 50% by 2040?
The appetite for alternative proteins and plant-based food products is growing, with animal-free protein increasingly viewed as the healthier choice. However, the plant-based sector and plant-based products face three major obstacles: taste, texture, and price. As such, plant-based foods must effectively imitate the familiar flavours of their conventional counterparts, whether meat, seafood, dairy, or eggs. Plant-based alternatives should also look and feel the same as their animal-based equivalents. And, finally, price is crucial – plant-based foods are often more expensive than animal-based products despite the fact they are often far cheaper to produce. At the moment, the prices – and costs – of plant-based options are still too high.