Albert Heijn will be expanding its range of vegetarian and vegan products significantly this autumn. The Dutch supermarket chain is thus responding to the increasing demand for plant-based products.
Oriol Sans of ADILAC shares his insights on the well-known but limitedly catered to intolerance of lactose. Approximately 65 percent of the population is lactose intolerant, and although the supply in dairy alternatives is growing, there is still a lot to be gained. More transparency and healthy substitutes are just some of the desires of this group.
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Simona Bernatonyte is Food and Nutrition market research analyst at Euromonitor International. She coordinates research projects within food industry in several Eastern Europe countries and monitors key consumer trends and market developments, with a particular interest in health and wellness categories. She also produced multiple country analyses on income and expenditure patterns globally.
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Lately, vegetarian and vegan products have gone beyond expectations in terms of hype and media coverage. This put them in the spotlight of not just the consumers, but many food manufacturers and market researchers as well. We at Euromonitor International have been working hard to develop new ways of measuring the impact and online market penetration of products with specific claims or labels, such as vegetarian or vegan.