Innova Market Insights’ global consumer research shows that wellbeing is the second most important value associated with food and beverages after affordability. Revealingly, mental health is as much a priority as physical health, showing that holistic wellbeing is a major goal for consumers. Coupled with the strong desire to improve emotional wellbeing, there has been an emergence of a trinity of wellness: body, mind and spirit.

This trio of demands cuts across many sectors. Consumers are looking to use food and beverages to boost their immunity, aid better sleep, support gut health and contribute to a more sustainable planet. Even in the world of indulgences, two-thirds of consumers say they look for treats that combine happiness-inducing taste with healthy eating.

On Tuesday 7 June and Wednesday 8 June, Marta Delgado del Rio from Innova Market Insights will present the latest trends in holistic health to the Free From Food Expo in Barcelona. She will explain what is driving consumer demand now and reveal the innovations and trends that are informing the future. Utilizing Innova’s comprehensive database and contemporary consumer insights, this presentation provides an invaluable and holistic guide to business wellbeing.

Innova Market Insights has 30 years' experience in food and beverage intelligence. The company’s expansive database combines with unsurpassed consumer information to provide instantly accessible knowledge on the latest industry position, and insights into the future direction of F&B categories. With offices worldwide, Innova covers local, regional and global markets.

Innova is the Knowledge Partner for the Free From Food Expo in Barcelona on 7 and 8 June 2022. Its expert team will be ready to greet you and discuss insights, strategies and opportunities. Find Innova Market Insights at stand G26.