Hydration, energy, focus and wellbeing-led drink concepts.
Segment 02 · Barcelona 2027
Functional
Food and drink propositions that combine convenience with purposeful benefits.
FunctionalPurposeful food and drink innovation
About this segment
A category with clear commercial relevance.
Functional food and drink is increasingly shaped by everyday usage occasions rather than specialist formats alone.
Consumers are looking for products that combine convenience with a clear purpose: more protein, better hydration, digestive support, energy, focus or an improved nutritional profile. This creates opportunities across beverages, snacks, meals and familiar grocery categories.
The Functional segment brings these propositions together so buyers can quickly understand the intended benefit, target consumer, format and commercial positioning behind each product.
For professional visitors
Why visit the Functional segment?
See how purposeful benefits are being translated into products for everyday retail and foodservice.
Compare functional concepts side by side, meet the brands behind them and identify products that can add a stronger health, performance or wellbeing proposition to your assortment.
Visit Barcelona 2027Segment covers
Products and solutions across the category.
The segment is designed to bring closely related product groups together so buyers can source efficiently and exhibitors can be discovered in the right commercial context.
Snacks, drinks and foods built around convenient protein intake.
Food and drink propositions positioned around digestive wellbeing.
Everyday products enhanced with vitamins, minerals or other purposeful nutrients.
Portable formats combining convenience with a stronger nutritional proposition.
Products designed around movement, recovery and performance occasions.
Functional cereals, bars, drinks and convenient morning formats.
Accessible propositions designed to fit regular consumer routines.
Who you will meet
Exhibitor and visitor profiles.
Exhibitor Profile
- Functional food and beverage brands
- Protein-focused product manufacturers
- Health snack and active-lifestyle companies
- Fortified and nutrient-enhanced food producers
- Private-label and contract manufacturers
- Brands launching new wellbeing-led finished products
Visitor Profile
- Retail buyers for health, sports and functional categories
- Importers and distributors
- Supermarket and convenience retail category managers
- Foodservice and hospitality procurement teams
- Nutrition and wellbeing professionals
- Product scouts and innovation teams
Exhibit in Barcelona
Put your products in the right category conversation.
Present your functional proposition where buyers can understand the benefit, format and commercial role of the product in one focused conversation.
Exhibit NowGive buyers a clear view of your products, positioning and commercial potential.
Build direct conversations with buyers, distributors, importers and industry professionals.
Use Barcelona as a meeting point for new retail, foodservice and distribution opportunities.
Five connected areas