Bakery, snacks, meals and everyday products developed without gluten.
Segment 01 · Barcelona 2027
Free From
Products developed around dietary needs, transparent labels and everyday accessibility.
Free FromProducts designed for changing dietary needs
About this segment
A category with clear commercial relevance.
Free From has moved far beyond a niche aisle and is now part of everyday assortment planning across Europe.
Consumers increasingly expect products that fit dietary requirements without compromising convenience, taste or availability. For retailers and distributors, this means continuously reviewing ranges for gluten free, dairy free, lactose free, allergen-aware and other clearly positioned products.
The Free From segment in Barcelona gives professional buyers one focused place to compare established brands, emerging producers and new product concepts while speaking directly with the companies behind them.
For professional visitors
Why visit the Free From segment?
A practical sourcing environment for buyers looking to expand or refresh Free From assortments.
Discover product launches, compare category positioning and identify suppliers for retail, specialty stores, foodservice and distribution. The segment is built around finished products that can move from conversation to commercial opportunity.
Visit Barcelona 2027Segment covers
Products and solutions across the category.
The segment is designed to bring closely related product groups together so buyers can source efficiently and exhibitors can be discovered in the right commercial context.
Alternatives and finished products designed without dairy ingredients.
Products developed for consumers avoiding or reducing lactose.
Products positioned around common allergen requirements and clearer ingredient choices.
Relevant alternatives for shoppers avoiding specific common allergens.
Reduced sugar, sugar free and no-added-sugar product propositions.
Products built around simpler recipes and clearer label expectations.
Specialist products serving additional dietary requirements.
Who you will meet
Exhibitor and visitor profiles.
Exhibitor Profile
- Free From finished-food brands and manufacturers
- Gluten-free, dairy-free, lactose-free and allergen-aware producers
- Plant-based and vegan brands with strong Free From relevance
- Health snack and better-for-you product companies
- Private-label manufacturers and co-manufacturing partners
- Export groups, trade organizations and market-entry partners
Visitor Profile
- Retail buyers and category managers
- Food importers, distributors and wholesalers
- Supermarket groups and specialty retailers
- Foodservice buyers and procurement professionals
- Nutritionists, dietitians and health-focused professionals
- Restaurant, catering and hospitality decision-makers
Exhibit in Barcelona
Put your products in the right category conversation.
Show your Free From range to professional buyers looking for products that answer real dietary needs and fit modern retail and foodservice assortments.
Exhibit NowGive buyers a clear view of your products, positioning and commercial potential.
Build direct conversations with buyers, distributors, importers and industry professionals.
Use Barcelona as a meeting point for new retail, foodservice and distribution opportunities.
Five connected areas