Exhibit in Barcelona · 15–16 June 2027

Meet the buyers who can move your brand forward.

Present your products to focused retail, distribution, import and foodservice professionals. Barcelona brings two commercially active days together in one specialised food environment.

Pre-Booking Request

View the 2027 brochure

Preferred locations held for two weeks

Pre-Booking: Space Only

Food exhibitors speaking with professional trade visitors

Barcelona 2027

15–16 June

Two focused trade days

A direct route to Southern European retail, distribution and foodservice.

4,000+

focused professional buyers and food-industry visitors

280+

suppliers presenting specialised food and ingredient solutions

500+

impactful business meetings generated around the event

91%

of exhibitors confirmed they achieved their objectives

Trade visitors discovering specialised food products

Southern
Europe

Starts here

Why exhibit in Barcelona?

Put your product in front of the people shaping Southern European retail.

Barcelona is a practical meeting point for brands building business in Spain and neighbouring markets. The event concentrates specialist demand, product discovery and commercial conversations into one focused environment.

Reach active buying teams

Meet category managers, product managers, importers, distributors and foodservice buyers.

Make products tangible

Let professionals taste, compare and understand your proposition with your team present.

Enter regional markets

Build routes into Spain, Portugal, France, Italy and the wider Mediterranean region.

Create qualified follow-up

Turn meetings and spontaneous conversations into a stronger post-show sales pipeline.

Launch around innovation

Position new products inside a community focused on what food categories need next.

Learn directly from the market

Use buyer feedback, expert sessions and competitor insight to sharpen your strategy.

Connecting with retailers

Present your brand to the retail and distribution leaders shaping Southern Europe.

The Barcelona edition is designed to deliver strong commercial value through practical matchmaking and focused networking, connecting exhibitors with high-calibre buyers, category managers and decision-makers from across Southern Europe.

Set in one of Europe’s most dynamic food markets, the event offers a strategic platform to showcase free from and functional food innovation to a focused, business-ready audience.

Barcelona brings together the retail and distribution leaders that matter for regional market growth, including names such as Mercadona, Carrefour, Lidl, El Corte Inglés, Alcampo, Eroski, E.Leclerc, Intermarché, Continente, Pingo Doce, Auchan and Monoprix.

This forward-looking edition is built to spark valuable partnerships, cross-border collaborations and new commercial opportunities for brands looking to grow across Southern Europe.

Selected retail & distribution profile

Illustrative examples of the type of retail and distribution companies relevant to the Barcelona market opportunity.

Visitor channel profile

100%

trade focused

Supermarket chains

34%

Specialist channels

18%

Wholesale & distribution

17%

Food industry

16%

Import & trade

15%

Who you will meet

A buyer profile built around selection, sourcing and partnerships.

The visitor mix brings together professionals who evaluate products, manage categories, build distribution routes and shape what reaches the market.

Retail buying teamsBuyers, category managers, product managers and retail marketing leaders.

Import and distributionImporters, distributors, wholesalers and independent trade professionals.

Food industry and private labelManufacturers, product developers, ingredient specialists and sourcing teams.

Foodservice and hospitalityCatering, hospitality, specialist foodservice and institutional buyers.

Your participation journey

Build momentum before, during and after the show.

A useful exhibition does not begin at opening time or end when the floor closes. Each phase supports the next commercial step.

Before Barcelona

Prepare your profile, communicate new launches, invite your network and identify priority meeting targets.

Prepare & connect

On the show floor

Demonstrate products, hold planned meetings, gather direct buyer feedback and create new contacts.

Present & meet

After the event

Prioritise leads, continue discussions and turn the strongest introductions into distribution and retail opportunities.

Follow up & grow

Shell Scheme example

4m × 3m row stand building itself up

Drag to rotate

Participation options

Choose the format. Shape the presence.

Every Pre-Booking Request starts with Space Only. Choose your preferred square metres and stand location type first. After your Stand Space is confirmed, our Exhibiting Team will contact you to discuss and add the stand construction that best fits your participation.

Standard Shell SchemeReady to use

Walls, fascia, company name, carpet tiles and spotlights in a practical professional setup. This can be added separately after Stand Space confirmation.

Space OnlyCustom build

The floor area booked first. Any custom stand construction is arranged separately after Stand Space confirmation.

Pre-Booking Request

A focused commercial environment

Let buyers experience the product—not only the pitch.

Tasting, comparison and direct conversation help decision-makers understand product quality, positioning and market potential more quickly.

Barcelona · 15–16 June 2027

Healthy and specialised food products presented for discovery

Take the next step

Put your product in front of the people shaping Southern European retail.

Pre-Booking Request

Talk to the team